THERE’S A TIME AND A PLACE FOR EVERYTHING

TRADITIONAL MEDIA IS NOT DYING – AND WE KNOW THAT.

While we know that media consummation is shifting to digital more and more every day, we at High 5 Media Partners, also know there’s a time and a place for everything.  TV, Radio, Newspapers, Magazines, Outdoor and Mail all still have a very important role in a full circle media mix.  We have the knowledge, connections, and relationships to get you the best bang for your buck utilizing traditional media solutions. High 5 Media Partners is dedicated to ensuring that not only will you have a well-rounded digital presence, we will ensure your business has a thoughtful, strategic and significant full circle media presence.

TRADITIONAL MEDIA IS NOT DYING – AND WE KNOW THAT.

While we know that media consummation is shifting to digital more and more every day, we at High 5 Media Partners, also know there’s a time and a place for everything.  TV, Radio, Newspapers, Magazines, Outdoor and Mail all still have a very important role in a full circle media mix.  We have the knowledge, connections, and relationships to get you the best bang for your buck utilizing traditional media solutions. High 5 Media Partners is dedicated to ensuring that not only will you have a well-rounded digital presence, we will ensure your business has a thoughtful, strategic and significant full circle media presence.

Television
VIDEO IS STILL EXPLODING

Today’s consumers engage with technology every day, and there are more content options than ever before. However, statistics show that viewers still overwhelmingly rely on television for video content. TV is an easy going, non-invasive, yet targeted advertising medium.

Television viewership, and internet/mobile, is no longer an “either/or” issue, but rather a complimentary and full circle marketing strategy. High 5 Media Partners can help you find the right balance for your budget and ensure you are making the best big picture marketing investment. Don’t already have a commercial or video to use? No Problem! We can help with that too!

Radio
AN INTIMATE AND PORTABLE MASS MEDIUM

We know that today’s consumers listen to radio, but we also know that today’s consumers rely on a variety of sound advertising platforms.

- Every week, approximately, 92% of all Americans listen to AM/FM radio
- Over 75 million users create their own radio experience on platforms like Pandora

High 5 Media Partners will select the appropriate mix of sound advertising options. Our goal is to know all of the options available, and place your message on which platforms work best for you. We’re often asked what radio ads cost. An effective campaign could run from a few thousand dollars for a small, local buy – to millions for a full-blown network campaign. Each station, day part and spot length is priced differently, as it is also tied to audience size and the demand for commercial inventory. Additionally, each sound platform performs and responds differently, and for these reasons each radio marketing campaign is thoughtfully and strategically planned on a case by case basis.

Direct Mail
A PERSONAL MASS MEDIA SOLUTION

After countless “demises” and “revivals”, direct mail is still very much alive and well. For many, traditional mail remains an essential part of their marketing strategy, and that’s probably not going to change anytime soon. There’s still great marketing opportunity with direct mail, especially as we continually learn to better create and target mailings to speak to the individual consumers, providing them only with the messages they welcome.

Here at High 5 Media Partners, we provide three main types of direct mail campaigns, and while they work separately, for a highly successful campaign we recommended a varying combination of direct mail pieces. Each client and campaign will be analyzed and a strategy formed unique to the current challenges of your business.

Print
A SENSORY MEDIA EXPERIENCE

Today’s world is fueled and defined by information, and print media is unique in it’s ability to trigger a number of senses. From the feel of the paper, to the scent of the paper and ink, right down to the sounds that the different forms of paper make – print mediums offer a sensory media experience. With such a wide range of print channels, at your brand’s disposal, it can be difficult to ensure that you’re getting maximum reach, exposure, ROI, connections and engagement for your marketing spend. We’re here to help! 

There is a wide range of benefits to print media, but here are just a few highlights:
1. Tangibility – a physical publication that can be picked-up and pages turned etc.
2. Shelf Life – print products often offer a variety of shelf life timeframes which range from 1 week to 1 month, even up to 1 year.
3. Accessibility – Once produced print mediums are easily accessible for longer periods of time compared to digital media. While we know much of the masses are “going digital”, there is still a great digital divide. Print mediums help to bridge that gap. 

So what print mediums are right for your brand? Let High 5 Media Partners help you pinpoint your best audience and find solutions best at reaching that audience.

Outdoor Advertising
THE ACTIVE SPACE

Outdoor advertising is one of the most successful ways to market products to consumers. From massive expressway billboards, to a backlit bus shelter ad, or an attention-grabbing poster in an airport terminal… outdoor ads are sure to grab our attention in large, bright, and often provocative ways. There are no viral “like” buttons on Outdoor advertising formats. There isn’t a one-size fits all approach. However, there are many common traits one must consider when running innovative outdoor advertising campaigns:

- Get familiar with the immediate surroundings of the location you want to place an outdoor advertisement.
- Don’t force action, instead how can you encourage and inspire your audience?
- Focus on your core audience for engagement, not the general public.
- How can you engage your audience to participate with your message?
- Time the launch properly.
- Include a frequency & reach coverage along with your innovative component.

It’s always nice to have lots of people “like” your marketing campaign, but remember, the increase in sales is the ultimate goal. Make sure you’re not distracted by metrics that may or may not lead to the ultimate success. High 5 Media Partners is here to help you think through your investment in a strategic and meaningful way. Let us help you plan, execute and grow your campaigns.

CONTACT US
Don’t Know Where To Start?  Let Us Help!

Credibility, Creativity, Transparency, and Accountability.  It is our mission to provide great customer service while also bridging the gaps, taking your business to the next level.  We pride ourselves in what we do.  Contact us today to get started. Together we will pair your business needs with an effective media strategy.